Drew Evans
London England, August 13th 2025
There’s something rare and magnetic about summer in New York City. To me, it’s poetry in motion. The streets feel like live art — people moving through their everyday lives, draped in designer, in athleisure, in their own worlds — yet together forming one big, seamless vibe.
Maybe it’s the stylish women of every complexion who make me want to step outside in my best, or the nods of respect from the men. Either way, there’s just something about NYC. And this summer, it was the perfect place to launch our new styles — and tease a few more.
For HOMME FEMME, New York is more than a location. It’s a stage. In our infancy, our first campaign was shot in Bed-Stuy, Brooklyn, in the summer of 2013. New York gave us the energy then — and twelve years later, we returned to one of the city’s most storied addresses: The Plaza Hotel.
The Plaza has always been elite and iconic in my mind — most famous to me as the place where Kevin stayed in one of my favorite childhood films, Home Alone 2. Inside its marbled halls and beneath its opulent chandeliers, generations of icons have moved through this place
. This summer, HOMME FEMME brought its own definition of prestige to that setting — one built not on tradition alone, but on the ability to move seamlessly between worlds.
It’s the same spirit that took us from the neighborhoods of Los Angeles to the Hollywood Hills, from collaborations in Harlem to partnerships with the Kentucky Derby and Churchill Downs. HOMME FEMME has always embodied the finest juxtaposition — the luxury cream of the streets.
This season, we introduced the Tokyo Rhinestone Tee, the first installment in a new global city series. It captures this duality with precision — a vintage varsity edge encrusted with detail, designed to pop in any setting but never overshadow the one wearing it. Paired with the Raw Bourne Denim Shorts — cut with intention and raw in attitude — it’s a look that belongs as much on Fifth Avenue as it does commanding a corner downtown or uptown. The look is anchored by our signature encrusted belt and completed with our unreleased bag — movement in motion.
But this wasn’t just about clothes. We tapped in with our family NYC tastemaker Cozy Raf and Godly Sinner for this one curated by owner Drew Evans. The Plaza backdrop was deliberate — a reminder that street luxury is not about chasing entry, but owning space. From the gilded doors to the relentless concrete hustle outside, HOMME FEMME moves different. Every frame told the same story: the crown is being rebuilt, one city at a time.
Draped in the brand, you don’t just fit in — you own the room. You own the block. And in the world HOMME FEMME is shaping, that ownership is more than style — it’s legacy.
Street luxury at its finest. Tokyo today, the world tomorrow.
@PassportePapi @CozyRaf @GodlySinner @HommeFemme @Theplazahotel
