#HFLA Hits NYC
City to city, coast to coast, Homme Femme LA takes New York City as we continue to carry our brand to newer heights. We couldn't think of a better way to spread the HFLA love in this perfect summer weather than to visit America's largest fashion capital, the Big Apple. The HFLA Collective set out to expand our summer collection to the "high streets" of New York and to return the love to our supporters on the East Coast. Carousing from Mercer St. in SoHo to Hell's Kitchen, the HommeFemmeLA rolled in style through New York City with our SS14' collection.
The HFLA team moved west as we hit Hell’s Kitchen to attend the #40ozBounce Warehouse Party, hosted by 40oz NYC, known exclusively for their High Fashion styled hats. The 40 Oz Bounce events are one of New York City’s most loved street events, known specifically for asking their invitees to bring a 40 Oz beer before even being considered to enter the party, and of course, the HFLA collective was in attendance to the RSVP exclusive event.
Appearances were made by some of Hip Hop’s freshest talents including DJ Spinking, the A$AP MOB including A$AP Bari, A$AP Nast, and A$AP Illz. Other appearances were made by Ian Connor, Mark Ecko, SlamXHype editors, and the owner and designer of 40oz, 40oz Van himself.
We even spent a moment with Hip-Hop DX writers, to discuss the direction of HFLA as we shared our plans to integrate HFLA throughout the East Coast in the near future. This event played a great opportunity for the HFLA collective to socialize, network, and gift some of our most loved merchandise to some of the most influential young music and fashion names on the East Coast.
From subways to Bentley’s, we continued our journey by riding down the grand cobble stone roads with the High Street NYC owner and designer, Jonathan Andrews to the corners of Spring and Greene street in Soho, NY. SoHo, NY, is Manhattan's neighborhood to some of the fashion's most iconic powerhouses and also where we were able to catch up with the Kardashian's SoHo, NY, DASH store visual aesthetician, Donnovan Floyd.
In between our stops at Alexander Wang and Helmut Lang, we strolled down Mercer and Greene St. to check out V-Files and Opening Ceremony. As we checked out some of Opening Ceremony’s latest collaborations with Rene Magritta and deceased surreal artist Thierry Boutemy, we made sure to show off some of our collections to their workers and buyers, some of our biggest fans and critics.
Continue to look out for future collaborations with some of your favorite fashion brands originating from the East Coast. We plan to bring our clientele the highest quality & unique designs as we innovate with the hottest urban brands you love.
Story by @AlexandriaRudolph
TWIGGY Screenshot Tee on location in SOHO - NYC